Pill Plus — identity — 2023
Pharmaceuticals on the Fly
About
Pill Plus partners with independent pharmacies and provides them with the technology and infrastructure they need to compete with industry giants.
Role
Graphic Design
Client work
challenge & Execution
In addition to helping pharmacies upgrade their physical stores, Pill Plus also enables them to deliver medicines to the doors of customers using their app, being one of the first in the country to do so. In a market filled with delivery services, Pill Plus drivers manage to stand out on roads with a distinct green and yellow palette.
The visual identity enhances the traditional pharmacy landscape with humanist type, and classical Swiss design-inspired illustrations and layouts. A deliberate balance between warmth, freshness, trustworthiness, and formality carves a niche for their service.
The branding and strategy are centered around Pill Plus’ commitment to accessible and reliable healthcare services, resonating with both retailers and consumers seeking an inclusive and modern pharmacy experience.
The visual identity enhances the traditional pharmacy landscape with humanist type, and classical Swiss design-inspired illustrations and layouts. A deliberate balance between warmth, freshness, trustworthiness, and formality carves a niche for their service.
The branding and strategy are centered around Pill Plus’ commitment to accessible and reliable healthcare services, resonating with both retailers and consumers seeking an inclusive and modern pharmacy experience.
