Tribear — identity — 2024
A Play of Textures
About
Tribear makes high-quality, gender-neutral athletic wear specially designed for kids, catering to a demographic previously underserved in the market.
Role
Graphic Design
3D Visualisation
3D Visualisation
Client work
challenge & Execution
Tribear embodies a fearless ethos, inviting young explorers on a journey of self-discovery. It looks to not just outfit the next generation of champions, but redefine how they connect with their gear.
The identity aims to take you on a sensory adventure. Bold, sporty type and an electric palette meet floating 3D motifs that evoke the very textures of the clothing’s fabric. This interplay between the type, photography, and floating elements establishes a distinct tactile charm, almost creating a sense of touch through the screen.
Tribear presents kids and pre-teens with a playful and energetic visual language, while also treating the budding athletes with the earnestness they deserve.
The identity aims to take you on a sensory adventure. Bold, sporty type and an electric palette meet floating 3D motifs that evoke the very textures of the clothing’s fabric. This interplay between the type, photography, and floating elements establishes a distinct tactile charm, almost creating a sense of touch through the screen.
Tribear presents kids and pre-teens with a playful and energetic visual language, while also treating the budding athletes with the earnestness they deserve.
The cloth-like floating 3D motifs and the dynamic thread integrate seamlessly into any product/lifestyle photography, subtly associating any piece of communication with Tribear even without explicit usage of brand colours. This provides the flexibility to sample colours directly from the photographed products for ease of use in compositions and increased cohesiveness.
