Graffiti — Packaging — 2023
Against the Grain
About
Graffiti is a moonshine whisky brand that rebels against conventionality, offering fresh, unapologetic spirits tailored for a new generation's taste.
Role
Graphic Design
3D Visualisation
3D Visualisation
Client work
Un-selected Route
challenge & Execution
Whiskys in India, often imported, are spirits of prestige and tend to be reserved for the classy. Graffiti looks to change that with a no-nonsense whisky that's approachable and affordable for the youth—especially those looking to try their first drink.
Its visual identity mirrors its spirited rebellion. Designed to feel approachable to even non-whisky-lovers, the packaging rejects traditional whisky visual language for sprightly urban aesthetics and bold typography. The lively colour palette evokes a sense of energy and spontaneity, drawing inspiration from street culture.
Graffiti is spirited, straightforward, and rebelliously unorthodox, inviting a new generation to embrace whisky in their own unique way.
Its visual identity mirrors its spirited rebellion. Designed to feel approachable to even non-whisky-lovers, the packaging rejects traditional whisky visual language for sprightly urban aesthetics and bold typography. The lively colour palette evokes a sense of energy and spontaneity, drawing inspiration from street culture.
Graffiti is spirited, straightforward, and rebelliously unorthodox, inviting a new generation to embrace whisky in their own unique way.
