Brightest Bio — identity — 2022
Biomedical Precision
with a Bit of Zeal
About
Brightest Bio makes bio-analytical products that empower scientists with ultra-high-performance tools that are easy to use, reliable, and affordable.
Role
Graphic Design
3D Visualisation
3D Visualisation
Client work
challenge & Execution
Brightest Bio disrupts the norm in the biomedical industry, both as a service provider—with equipment far more powerful than the industry standard, and as a champion of independent academics. The positioning exercise for the project culminated with the brand rejecting the stereotypically austere view of the sciences, with a refreshing visual identity that looks to say: “why can’t researchers in lab coats have some fun?”
The brand’s logomark—the 3-dot 'beacon'—symbolises its goal of being a guiding light for researchers, empowering them on their scientific journey to formulating the bio-technological innovations of tomorrow.
The 3D visualisations of bio-chemical reactions reimagine the drab graphics typically associated with academic publications, infusing a sense of texture and play into the diagrams without compromising on functionality.
In addition to the brand’s primary colour scheme, a modular system to create palettes for new products was put in place.
New palettes are generated by borrowing a mix of colours from the parent brand palette and combining them with a set of new colours created specifically for each product. The proportion in which existing colours are used in the palette is also changed—for eg, what was a primary colour in the parent brand palette might be used as an accent colour in a new product-specific palette.
This ensured that each product felt like a part of the overarching family while still having a distinct identity.
New palettes are generated by borrowing a mix of colours from the parent brand palette and combining them with a set of new colours created specifically for each product. The proportion in which existing colours are used in the palette is also changed—for eg, what was a primary colour in the parent brand palette might be used as an accent colour in a new product-specific palette.
This ensured that each product felt like a part of the overarching family while still having a distinct identity.
