Zudio Pixel Range — Packaging — 2022
Pixel-perfect Perfumes
About
Zudio is an affordable fast-fashion brand that caters to young shoppers between the ages of 16 and 35, with the goal of providing budget-friendly trendy clothes and accessories to a wide range of consumers.
Role
Graphic Design
3D Visualisation
3D Visualisation
Team
Project done as a part of Whoa Mama
Harinii Lakshman (Project Management)
Client work
Un-selected Route
challenge & Execution
All of Zudio’s accessory ranges are intended to be picked up by a teenager or young adult on a shopping spree. Therefore, it is vital that the product is striking on the shelf—alluring, yet approachable enough to seem affordable.
Due to the budget price-range of the product, the packaging also had to be developed with the constraint of not utilising any special printing techniques.
The Pixel Range of fragrances were visually inspired by pixel art and cross-stitching. The intricate beauty found in cross-stitched tapestries was simplified and reflected as an elegant colour block pattern.
Due to the budget price-range of the product, the packaging also had to be developed with the constraint of not utilising any special printing techniques.
The Pixel Range of fragrances were visually inspired by pixel art and cross-stitching. The intricate beauty found in cross-stitched tapestries was simplified and reflected as an elegant colour block pattern.
Each scent was distilled down to a vibrant two-tone palette blocked onto the packaging. The grid also housed a mix of pixel typefaces inspired by stitchery and 8-bit video games, anchoring the design to a space somewhere between traditional hand-made weavings and the digital world.
