CRED Comic Strip — Social Media — 2023
A Story that Guides
About
CRED is an Indian fintech giant that runs a reward-based credit card payments service. For the launch of NFC payments on their app, an Instagram campaign was run featuring a product usage guide in the form of a one-shot comic.
Role
Concept and Storyboarding
Paneling
Shading, Lettering, and FX
Paneling
Shading, Lettering, and FX
Client work
challenge & Execution
CRED’s user persona is an affluent and fiscally responsible adult who is not averse to flaunting their wealth. The campaign strategy was built around an engaging narrative that detailed the process of using the ‘tap-to-pay’ feature while highlighting the convenience and prestige it brings the user.
The result was a 10 page comic about two people preparing for a date night that ends in a battle to see who can pay for the meal first. The format was eventually adopted as a recurring IP for future product launches.
Illustrations by Joshua.
The result was a 10 page comic about two people preparing for a date night that ends in a battle to see who can pay for the meal first. The format was eventually adopted as a recurring IP for future product launches.
Illustrations by Joshua.
Our story starts with two individuals seemingly in the midst of intense preparation for a forthcoming battle.
The final step: enabling CRED’s ‘tap-to-pay’ feature.
We dramatically go through the process of setting the payment mode up on the CRED app.
The panels which explain the set-up process feature a subtle green accent colour to highlight their importance.
And finally, it’s game time!
We breeze through all three courses...
We breeze through all three courses...
...because we’re here for the duel set to commence immediately after.
The waiter approaches the table with the bill—and a spaghetti western stare-down ensues.
The waiter approaches the table with the bill—and a spaghetti western stare-down ensues.
In a split second, both of our contestants burst into action!
Pulling some dexterous maneuvers out of her belt, a winner is crowned—
—taking home all the glory and prestige!
