At the most critical juncture of his life, Sid-A's debut full-length LP Kindly, Do Not Do Drugs! addresses the societal stigma against drug addicts and speaks about the factors leading to drug addiction. Sid's mission is to share the unnoticed, unaddressed and unspoken truths he experienced first-hand.

Staying true to its hip-hop roots, the project's message is metaphoric and juxtaposes witty sarcasm with hard-hitting poetry.

Objective

Represent the album to be the energetic and production-heavy underground project that it is, while bringing through the gritty and hard-hitting intent that it is rooted in.

Outcome

A new take on the 'psychedelic' experience often associated with drug use, a vibrant visual language was developed to represent the myriad of perspectives and real-life experiences Sid draws from to re-write our outlook on addiction. A layered, textured, and tactile finish accentuates the gritty nature of the stigma at the core of the project.

Note: Mid-way through its release-cycle, Sid decided to roll back the launch of the LP due to a change in his objectives with the project.